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• A Data Science Approach to Exploring the Relationship Between TikTok Engagement and Revenue in Malaysia: A Case Study of the Beauty and Personal Care Sector

  Muhammad Akmal Hakim Ahmad Asmawi,  College of Computing, Informatics, and Mathematics, Universiti Teknologi MARA, Perak Branch, Tapah Campus,  Malaysia

  https://orcid.org/0009-0003-8367-6398

  Pradeep Isawasan,  College of Computing, Informatics and Mathematics, Universiti Teknologi MARA, Perak Branch,  Malaysia

  https://orcid.org/0000-0002-4208-9547

  Savita K.S. ,  Department of Computing, Positive Computing Center, Universiti Teknologi PETRONAS,  Malaysia

  https://orcid.org/0000-0002-6592-0890

  Lalitha Shamugam,  Department of Business Analytics, Sunway Business School, Sunway University,  Malaysia

  https://orcid.org/0000-0001-7833-6709

  Khairulliza Ahmad Salleh,  College of Computing, Informatics, and Mathematics, Universiti Teknologi MARA, Perak Branch, Tapah Campus,  Malaysia

  https://orcid.org/0000-0002-7362-2981

  372-383

  2025-11-08

  DOI : 10.15575/join.v10i2.1633 Abstract View : 837 PDF downloads: 385